Despite some missteps with Instagram, Meta is marching forward with its plan to make Reels a bigger component of its apps in an attempt to better compete with TikTok. It’s rolling out several updates to Reels, particularly on Facebook’s side. For one thing, everyone can now cross-post Reels from Instagram to Facebook with the tap of a button. Meta suggests that this may help creators to grow their audiences on the apps and monetize their content across both platforms.
In addition, Facebook now offers a way to automatically create Reels using Stories you have already shared. The idea is to help folks create Reels with little additional effort. On top of that, Facebook has gained more Reels remix options, which Meta previously introduced to Instagram. You can now show your video after the original Reel that you’re remixing in addition to having the side-by-side option.
Elsewhere, the Add Yours sticker that became popular in Stories is coming to Reels on Instagram and Facebook. The idea is to nudge other users to take part in a trend. If you create your own Add Yours prompt, every Reel that uses the sticker will appear on a dedicated page. The person who created the prompt will be displayed prominently on the page as well. So, if an Add Yours trend takes off and you’re behind it, that could help you to grow your audience.
Meanwhile, the Facebook Stars tipping feature will soon be available to all eligible creators on the platform. Creators will also have access to more Reels insights via Creator Studio (with metrics including reach, minutes viewed and average watch time) to help them figure out what content is working for their audiences.
Meta has a long way to go to catch up to TikTok, but perhaps these features will help, especially since engagement with Reels is growing across both platforms. TikTok is gobbling up almost every other social media app’s lunch. A recent Pew Research report suggested that 16 percent of US teens “almost constantly” use the app, compared with 10 percent for Instagram and two percent for Facebook.