You probably weren’t waiting for earbuds designed by a reality-TV-star-slash-entrepreneur, but here they are. Kim Kardashian has teamed up with Apple on a custom version of the Beats Fit Pro. The new Beats x Kim collab is available in a trio of skin colors (Moon, Dune and Earth) that are meant to either “blend in or stand out,” as Kardashian puts it. In other words, they look less like electronics and more like cosmetics.
They’re functionally identical to the regular Beats Fit Pro, although that’s not a bad thing. We found the normal ones more comfortable than AirPods, with strong bass (this is Beats, after all) and solid active noise cancelation. You’ll also get the usual tight integration with Apple’s other devices, although the earbuds will still work properly with Android. You’re mainly missing out on wireless charging and that signature AirPods look.
The Beats x Kim models will be available through Apple’s online store on August 16th at 10AM Eastern, and they’ll sell at the Fit Pro’s standard $200 price in the US, UK, Canada, France, Germany and Japan. Don’t expect to find them at all the usual locations when they hit retail on August 17th, however. In-person sales are limited to 10 Apple stores (including 5th Avenue, Regent Street and Champs-Élysées) as well as fashion chains and department stores like Selfridges (in the UK) and SSENSE (in Canada). You can also buy through Amazon in North America, or WeChat in China.
These aren’t the first flesh-colored earbuds in recent memory, and they certainly aren’t the most affordable. JLab partnered with the nail care brand ORLY to unveil the $20 Go Air Tones in December. The Beats Fit Pro might be the best-sounding, though, and Kim Kardashian’s name recognition is bound to give Apple a gigantic marketing advantage.