CVS, the largest drugstore chain nationwide, is adding men's cosmetics line from Stryx to 2,000 of its stores.
The move aims to give more legitimacy and credibility to the growing trend for men's makeup, a niche market already popular across high-end stores.
In a news release CVS said that men's grooming has marked a significant growth during the coronavirus lockdown. The store chain also noted that adding Stryx to its product offering is part of a long-term corporate strategy to focus on guys.
According to a recent survey by the data intelligence firm Morning Consult, nearly one-third of U.S. men under 45 say
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