Celebrity endorsement is a big hit during IPL 14
This surely comes as a surprise since the COVID pandemic has brought an economic crunch all over and brands need to shell out some pretty big bucks if they want a popular face endorsing their product/service. AD guru Prahlad Kakkar in an interview with a leading daily revealed the reason behind his sudden surge in celebrity endorsement. He said, “Since a lot of companies, that are currently advertising during the IPL, happen to be new, they can attract a lot of eyeballs with celebs,”The most popular faces among brands looking to endorse right now include cricketers like Chennai Super Kings captain, MS Dhoni and Royal Challengers Bangalore skipper, Virat Kohli. Popular Bollywood names including Akshay Kumar, Aamir Khan and Alia Bhatt too are a part of the list.