The non-fungible token (NFT) market has fallen off a cliff, but that’s not stopping Instagram from doubling down on digital collectibles. After a test launch in May, the app is expanding its NFT features to more than 100 countries across Africa, Asia-Pacific, the Middle East and the Americas.
Instagram users can include NFTs in their feed and messages, as well as in augmented reality stickers in Stories. NFT creators and collectors are automatically tagged for attribution. You can’t buy or sell NFTs on Instagram just yet, but Meta has strongly hinted it’s working on a marketplace.
As of today, Instagram now supports third-party wallets from Coinbase and Dapper, in addition to Rainbow, MetaMask and Trust Wallet. On top of the Ethereum and Polygon blockchains, it will also support Flow.
Meta CEO Mark Zuckerberg announced the expansion in (where else?) an Instagram post. He included photos of a Little League baseball card he had made of himself as a kid. A young Zuckerberg gifted it to his favorite camp counselor, Allie Tarantino, who now plans to sell both the signed card and an associated NFT. “On the back of his card, he put a .920 batting average — which is like impossible in baseball,” Tarantino told the Associated Press. “So even as a little kid, he was aiming big.”