Rather than an upfront fee, labels and artists will pay for the promotions through reduced royalties. They'll need to agree to "a promotional recording royalty rate for streams in personalized listening sessions where we provided this service," according to Spotify. The company says that'll allow artists at every level to promote their music through this option, but it hasn’t confirmed how much lower that royalty rate is.
The feature is subject to Spotify's usual recommendation practices — it’s not giving artists or labels any guarantees about placement. If it doesn't think you'll care about one of these songs, the service won't
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