Beyoncé and Peloton are teaming up for a “multi-year partnership” with the aims of boosting the fitness platform’s music credentials and building “pro-social initiatives.” The first project as part of the team-up will see Peloton commemorating Homecoming season at Historically Black Colleges and Universities (HBCUs). Students at 10 of these universities, including Bennett College and Howard University, will be given a two-year subscription to Peloton’s subscription-based fitness platform for free.
These two-year subscriptions will enable students to take classes through the Peloton App, without having to buy any of the company’s fancy workout gear. The partnership will also see Beyoncé curate
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