Universal Pictures has forged a partnership with Cinemark to make theatrical exclusivity more realistic in the midst of a pandemic. Back in July, the movie studio struck a similar deal with AMC, which will make films available much earlier through streaming/video-on-demand services. The terms with Cinemark’s are a bit different, though. Their agreement requires 17 days of theatrical exclusivity for all Universal Pictures and Focus Features films like AMC does. However, it also includes the stipulation that any film that earns $50 million or more during its opening weekend will have to be exclusively shown in theatres for 31 days.
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