Every successful business needs an impetus to take quantum jumps. And when Gen-next joins business, and strives hard to learn, implement and carve a new trajectory then businesses flourish and reach greater heights. Scion of Gaurs Group (also known as Gaursons India), Sarthak Gaur joined the active business around one & a half years back and in this short span of time has definitely given a new direction to the Group that has emerged as the country’s most prominent real estate developer with more than 50000 delivered and another 20000 under-construction property units. He has brought major innovations in the Group’s day-to-day workings and is taking the business forward without compromising on the time-tested ethos of the Group.
Equipped with a B.Sc. in International Business from Newcastle University in London, he is donning many hats today and leading the multi-faceted businesses of Gaurs Group from the front. His active involvement is right from planning projects, channelizing real estate sales, managing channel partners, marketing & corporate communication initiatives, and customer care department and heading the retail vertical. In the last 25 years, Gaurs Group has established unparalleled credibility in the residential segment. Sarthak joined and ensured an equal focus on commercial real estate including malls, office spaces and retail. It is his perseverance and confidence in the new market that leads the Gaurs Group to envisage building multiple assets in the commercial property segment over the next five years. “The company is aiming at multiplying its rental and lease revenue of Rs 100 crore today to a five-fold figure of Rs. 500 crores in the next five years, ” shared Sarthak with conviction.
“The residential segment continues to be our strength, but it is important to focus on creating commercial assets as well. At the moment, the turnover of residential and commercial is in the ratio of 90:10. We aim to achieve 60:40 ratio in the next couple of years. For this, we are tying up with leading brands and are planning to expand beyond Delhi NCR. We are also aiming to increase our footprints in the office space zone and would be soon launching high-street office spaces,” says Sarthak.
From humble beginnings of constructing builder apartments, today the Group has touched significant heights with 50+ residential & commercial projects including two of North India’s largest integrated townships which are homes to more than 29,000 families. Right after Sarthak joined, his energy and passion propelled the Group to achieve the best ever year in terms of sales revenue in its history. Gaurs Group sold close to 10,000 property units in a single calendar year of 2018-19 with a sale value of approx. Rs. 4,000 cr, which was perhaps a record in the entire country in the recent years. Recently, the Group launched a new commercial project – Gaur World SmartStreet, which today is the fastest selling commercial project in Delhi NCR wherein almost 70% of the project inventory has been sold in the first 8 months of acquiring the project.
He also brings contemporary innovations and innovative business concepts to the table, which is helping the Group to expand its reach. After conquering the NCR market, the Group is now planning to enter the Dehradun market with a mixed-use project. “We would invest around Rs. 10,000 crore over the next five years to develop projects across all verticals – housing, offices, retail, infrastructure, hotels, service apartments, schools and hospitals,” he informs. Education is also an important vertical of the Group that Sarthak is keen on expanding. Currently, the Group runs two schools in Gaur City, Gr. Noida West with a capacity of more than 3200 students. The 3rd branch of Gaurs International School will start it’s operation at Gaur Yamuna City from the session 2021-22. Fourth school is under development at Siddharth Vihar, Ghaziabad. He is aiming to expand to 10 schools with a capacity of 30,000 students in the next 5 years.
Retail is one sector which has become his forte. With the launch of Gaur City Mall last year in 2019, the Group expanded its retail portfolio. Gaur City Mall in Greater Noida West is the first Mall of the region and has received tremendous response right from the word go. Studded with best of the brands, Gaur City Mall is today a Jewel in the Crown of Sarthak who is actively involved in leasing and operations of the mall. Another feather in the cap is the opening of the first Hotel of the group – The Gaurs Sarovar Portico opened recently and again is receiving rave reviews. The second hotel is in the offing which would be Radisson, which is scheduled to open in 2021.
A confessed technology freak and highly tech-savvy, he favours embracing technology in all operations of real estate business. As the sector realizes the importance of using technologies such as IoT, VR, AI, and ML, Sarthak believes that “Used in multiple ways, these technologies reduce operative cost and also help gain competence. Technologies should be implemented in all phases of property procurement. It will help our Group to maintain our unblemished record of timely delivery, and also ensure the unquestionable quality of services.”
A realtor with a heart of gold, Sarthak is involved in numerous social and environmental works. The Group’s major philanthropic and biggest social initiative was starting an evening school for girls from under-privileged families where today 280 girls are getting free education till 12th standard. This splendid initiative was the brainchild of Sarthak and has been appreciated by our Hon’ble PM Sh Narender Modi also.
All in all, the Gaurs Group is in the right hands and the Group.